Whether you are promoting your business for the first time or reworking your marketing strategy, you need fresh ideas that are appealing to people.
Thanks to digital technologies, you have various ways to reach people that require fewer resources and a smaller budget. Things like social media, mobile apps, and online customer support systems have changed the face of business promotion and growth.
However, sometimes, it’s good to go old-school and think about the physical ways to reach your audience. Some fresh and unique ideas will catch people’s interest fast and lead you to see positive growth in your sales rate.
Here are the few physical marketing collateral that we think are fresh and will help people remember your business.
Gift boxes
Gift boxes and welcome kits to your new customers will make them appreciate doing business with your company. The gift boxes can contain anything that your customers will make use of them. From gourmet chocolates to sample products of your company – giving gift boxes will spread the word about your company to a wider and genuine audience. You can be in people’s minds with your thoughtful gifts and pave an effective way to increase your sales.
Goodie bags
Like gift boxes, you can also think of goodie bags to attract the targeted audience. You can give these bags when you are campaigning at the desired locations. To fill the bags, you can select the products that your company associates with. Also, nowadays, goodie bags are designed with various colours and patterns so that they are attractive and stand out. For instance, if your business is related to children, you can select cartoon characters as the goody bag design so that it best represents the products you are promoting.
Apparel
One of the best and most affordable ways to promote your company is through apparel. From simple napkins to t-shirts and scarves – you can choose suitable apparel to promote your business. Also, apparel lets you choose the colour that best describes your brand. You can print your logo, motto, social media handle, etc. so that people find it easy to get back to you.
Stationery
Stationery is also an effective physical way to market your business. Whether you choose a pen, pen stand, notebooks, exam pads, etc., stationery is the compact and most usable thing for your audience. They can use the stationery in their daily life, always reminding them of your business and products.
Car wraps
If you are thinking of promoting your business to every corner of your city, then using car wraps is the most feasible option. See that the car wrap consists of everything about your company that you people know. From your logo, objectives, services, products, customer support info, discounts, deals, and the latest offers, make sure the information is readable. Choose attractive designs and simple backgrounds to increase visibility when the car is on mobile.
Traditional print assets
You could never go wrong with traditional assets like business cards, flyers, magnets, calendars, and postcards. They are timeless, effective, and useful to your customers. For instance, things like calendars and magnets not only have high visibility but also offer the most practicality to your customers.
Small signage boards
You can get help from the signage printing and create small and cute signage boards of your company’s name and logo. Distribute them among staff and customers so that they stand as a remembrance of your company. If possible, you can also print contact info at the bottom corner to let people get back to you.
In the present digital era, there is nothing wrong in relying on physical mediums to promote your company. While apps and websites are fast and effective, physical marketing ways let you connect with your audience on a personal and deeper level. They show the effort and sincerity you have in your company. Hopefully, the above fresh ideas boost your mind to think more imaginative and creative ways to physically market your company.
